Twice as many Irish women buy Mother’s Day gifts online as men.
Today we can reveal that women spend almost twice as much as men online on Mother’s Day gifts and that Irish mammies with loved ones overseas receive gifts worth, on average, twice as much as mums whose family members reside in Ireland.
The data, based on pre-Mother’s Day activity on our website over the last five years, shows women consistently outspend men by a factor of 2:1. Additionally, they spend 12% less time shopping online than their male counterparts.
Mothers with children or spouses in Slovakia, Jamaica, Malaysia, Ukraine or Indonesia can expect to do best on a special day this year – Sunday, March 31 – lavished with an average of e119.8 worth of gifts
Elsewhere gifters in Ireland spend an average of e49.83 while US residents spend e51.16 and UK shoppers open their purses and wallets to the tune of e38.85 to have gifts delivered to their beloved mums.The lowest level of gifting comes from South Africa with just e15.41 spent on adoring mammies in Ireland.
Lulu O’Sullivan, founder and CEO of GiftsDirect.com said, “It’s perhaps not surprising that those who are separated from their mums on Mother’s Day would spend a little more but we couldn’t believe it when we looked at the data for men vs women and saw that year after year, Irish women collectively spend twice as much on online gifts than sons and partners do.”
A few years ago we asked the people of Dublin all about Mum and what she means to them. Here's what they had to say:
An analysis of demographic also throws up a few surprise statistics.
The group least likely to buy a Mother’s Day gift online are the over 65s followed by 18-24-year-olds. However, both spend an above average e47.40 and e48.01 respectively.
The 25-34 age group are the most likely to buy a gift online but spends only e45.51 compared the 35-44 demographic who are more frugal averaging just e43.27 per gift. Data is based on onsite activity at GiftsDirect.com in the 10 days before Mother’s Day for each of the last five years.
The most popular day to order Mother’s Day gifts online is the Thursday beforehand (this year that falls on March 28) while the most popular gifts are flowers with chocolates, flowers with chocolates and wine, and luxury pamper hampers.
So come on guys! Time to dig deep and spoil Mum on Mother's Day. Here's some ideas to spoil that special lady on March 31st
Our Top 5 Mothers Day Gifts
1. Mother's Day Pink Pure Bliss Flowers with 160g Butlers Chocolates
Our number 1 top selling Mother's Day gift is sure to surprise and delight Mum.This beautiful arrangement of fresh flowers features lilies, white lisianthus, roses, peach and cream germini and chrysanthemums and comes in a ceramic pot. We've also added Butlers Luxury Irish Chocolates as an extra special treat!
2. Luxury Pamper Hamper with Wine
Time to pamper Mum with our gorgeous pamper hamper. There's fine French wine, relaxing a white jasmine votive candle, indulgent handmade chocolates from the inimitable Butlers and luxurious bath gel by Seavite with all the rejuvenating properties of Irish seaweed. All beautifully presented in a leatherette gift box.
3. Luxury Pink Roses & Lilies with Chocolates
Our best-selling bouquet combines large-headed roses and elegant oriental lilies along with eucalyptus and salal leaves to create a stylish bouquet fit for any occasion. Expertly arranged and hand-tied by our highly skilled in-house florist. Accompanied by luxury Irish handmade chocolates by Butlers.
4. Luxury Butlers Irish Chocolate Gift Box
We've gathered a tempting collection of Butlers award-winning finest fare including mouth-watering truffles, indulgent caramels and bars of white mixed berry and honeycomb crisp. Presented in a crafted gift box all tied up with a bow. A chocoholic's dream!
5. Colourful Garden Fresh Flower Arrangement
This beautiful flower gift beautifully combines large headed orange roses, delphinium, wild daisies and green poms to create a gorgeous bouquet inspired by the wildness of summer meadows.Say "Happy Mother's Day" in style!
Hopefully that's given you all some inspiration to spoil Mum this Sunday. And to all the Mums out there-have a wonderful day!
All the team at Gifts Direct