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It's Official! Women Spend More Than Men on Mother's Day

Mothers Day Flowers

Twice as many Irish women buy Mother’s Day gifts online as men.

Today we can reveal that women spend almost twice as much as men online on Mother’s Day gifts and that Irish mammies with loved ones overseas receive gifts worth, on average, twice as much as mums whose family members reside in Ireland.

The data, based on pre-Mother’s Day activity on our website over the last five years, shows women consistently outspend men by a factor of 2:1. Additionally, they spend 12% less time shopping online than their male counterparts.

Mothers with children or spouses in Slovakia, Jamaica, Malaysia, Ukraine or Indonesia can expect to do best on a special day this year – Sunday, March 31 – lavished with an average of e119.8 worth of gifts

Elsewhere gifters in Ireland spend an average of e49.83 while US residents spend e51.16 and UK shoppers open their purses and wallets to the tune of e38.85 to have gifts delivered to their beloved mums.The lowest level of gifting comes from South Africa with just e15.41 spent on adoring mammies in Ireland.

Lulu O’Sullivan, founder and CEO of GiftsDirect.com said, “It’s perhaps not surprising that those who are separated from their mums on Mother’s Day would spend a little more but we couldn’t believe it when we looked at the data for men vs women and saw that year after year, Irish women collectively spend twice as much on online gifts than sons and partners do.”

A few years ago we asked the people of Dublin all about Mum and what she means to them. Here's what they had to say:

An analysis of demographic also throws up a few surprise statistics.

The group least likely to buy a Mother’s Day gift online are the over 65s followed by 18-24-year-olds. However, both spend an above average e47.40 and e48.01 respectively.

The 25-34 age group are the most likely to buy a gift online but spends only e45.51 compared the 35-44 demographic who are more frugal averaging just e43.27 per gift. Data is based on onsite activity at GiftsDirect.com in the 10 days before Mother’s Day for each of the last five years.

The most popular day to order Mother’s Day gifts online is the Thursday beforehand (this year that falls on March 28) while the most popular gifts are flowers with chocolates, flowers with chocolates and wine, and luxury pamper hampers.

So come on guys! Time to dig deep and spoil Mum on Mother's Day. Here's some ideas to spoil that special lady on March 31st

Our Top 5 Mothers Day Gifts

1. Mother's Day Pink Pure Bliss Flowers with 160g Butlers Chocolates

Pink Pure Bliss

Our number 1 top selling Mother's Day gift is sure to surprise and delight Mum.This beautiful arrangement of fresh flowers features lilies, white lisianthus, roses, peach and cream germini and chrysanthemums  and comes in a ceramic pot. We've also added Butlers Luxury Irish Chocolates as an extra special treat!

2. Luxury Pamper Hamper with Wine

Pamper Hamper with Wine

Time to pamper Mum with our gorgeous pamper hamper. There's fine French wine, relaxing a white jasmine votive candle, indulgent handmade chocolates from the inimitable Butlers and luxurious bath gel by Seavite with all the rejuvenating properties of Irish seaweed. All beautifully presented in a leatherette gift box.

3. Luxury Pink Roses & Lilies with Chocolates

Roses & Lillies with chocolates

Our best-selling bouquet combines large-headed roses and elegant oriental lilies along with eucalyptus and salal leaves to create a stylish bouquet fit for any occasion. Expertly arranged and hand-tied by our highly skilled in-house florist. Accompanied by luxury Irish handmade chocolates by Butlers. 

4. Luxury Butlers Irish Chocolate Gift Box

Butlers Chocolate Box

We've gathered a tempting collection of Butlers award-winning finest fare including mouth-watering truffles, indulgent caramels and bars of white mixed berry and honeycomb crisp. Presented in a crafted gift box all tied up with a bow. A chocoholic's dream!

5. Colourful Garden Fresh Flower Arrangement

Colourful Garden Arrangemnt

This beautiful flower gift beautifully combines large headed orange roses, delphinium, wild daisies and green poms to create a gorgeous bouquet inspired by the wildness of summer meadows.Say "Happy Mother's Day" in style! 

Hopefully that's given you all some inspiration to spoil Mum this Sunday. And to all the Mums out there-have a wonderful day!

All the team at Gifts Direct



Mothering Sunday is 31st March 2019! Our Top 5 Mother's Day Flower Gifts

Mothers Day flowers

It's that time of the year when it's all about Mum and I think we all agree that she deserves to be spoilt rotten!

Nothing shows your love quite like a bouquet of the freshest blooms so we've gathered together our top selling bouquets that are sure to surprise and delight Mums all over the country!

Our Top 5 Mother's Day Flower Gifts

1.Mother's Day Pink Pure Bliss Flowers with 160g Butlers Chocolates

Mothers Day Pure Bliss

Treat mum to this gorgeous arrangement of fresh flowers. We've gathered lilies, white lisianthus, roses, peach and cream germini and chrysanthemums and expertly arranged them in a ceramic pot.

We've also added luxury Irish chocolates by the renowned Butlers as an extra indulgent treat!     

2. Colourful Garden Fresh Flower Arrangement

Colourful Garden Arrangemnt

Next up we have our best selling Colourful Garden flower arrangement.

Here, our highly skilled florist has recreated the wildness of summer meadows with a stunning arrangement of large-headed orange roses, delphinium, wild daisies and green poms.

It comes with or without a vase-the choice is yours! One thing's for sure-mum will be thrilled!

3. Luxury Pink Roses & Lilies with Chocolates

 Roses & Lilies

This classic combination never fails to impress!

Here we take large-headed roses and elegant oriental lilies along with eucalyptus and salal leaves to create a super stylish bouquet.

Expertly arranged and hand-tied by our highly skilled in-house florist. There's also a box of Butlers luxury Irish chocolates.       

4. Radiant Hand-Tied Arrangement 

Radiant Hand Tied

Make a real splash this Mother's Day with this colourful and vibrant bouquet. It's sure to put a smile on Mum's face. 

Large-headed roses sit side by side with fragrant lilies, pittosporum, alstroemeria and vibrant germini to create a stand out bouquet that's sure to surprise and delight.

You can also add some luxury handmade chocolates and is available with or without a vase. 

 5. Mother's Day Luxury Roses & Lilies with Chocolates and Personalised Wine 

Personalised Wine & Roses & Lillies

Our final pick has the triple wow-factor!  Not only does Mum receive our best selling classic roses and lilies bouquet, but there's also Butler's luxury handmade chocolates and a bottle of personalised fine French wine.

You customize the bottle with your own personal message to create a lasting keepsake for Mum. 

Well, there's our top 5 but we've lots more in our great range of Mothers Day Flowers. Shop them all right here.

Happy Shopping!

All the team at Gifts Direct

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So why not give them a gift that’s truly unique and definitely memorable. We offer instant email voucher delivery on all our vouchers making them the perfect gift if you’ve left it until the last minute! 

Here are our top picks;

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